Western Magnesium Website

Western Magnesium is advancing sustainable U.S. industry with eco-friendly, high-purity magnesium production. Their proprietary process delivers 99.8% pure magnesium with zero toxic by-products, supporting automotive, aerospace, and defense industries while setting new standards for responsible manufacturing.

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Introduction

Western Magnesium needed a modern, professional website to engage investors and provide essential legal documents. Their existing site lacked structure and clarity, making communication difficult. We created a platform that elevated their brand and streamlined investor relations.

context

methods

I led stakeholder workshops to define the sitemap and information architecture, ensuring a seamless user experience. Key objectives included structuring content, making investor documents accessible, and strategically placing calls to action. The result was a site that informs, engages, and builds investor confidence.

insights

Stakeholder interviews revealed the need for a strong brand narrative balancing eco-conscious values with a tech-forward aesthetic—clean, modern, and innovative while rooted in sustainability.

creative direction

Inspired by Discovery Phase insights, I crafted a mood board to shape the website’s direction. Striking photography, refined typography, and a cool, harmonious palette—midnight blue for sophistication and depth, paired with seafoam green for its natural vibrancy and fresh, airy contrast—set the tone. Subtle motion effects enriched the experience, reinforcing the site’s blend of innovation and environmental responsibility.

hand off

conclusion

The final website sets Western Magnesium apart, blending eco-conscious values with a cutting-edge design. Every element reinforces their mission, delivering a polished, professional online presence that resonates with investors and stakeholders.

Western Magnesium Website

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