Gamification That Boosts Brand Engagement

Houdino Dash is a fast-paced side-scroller designed for seamless brand engagement through simple yet addictive gameplay. As a web-based, platform-agnostic experience, it features custom characters, collectibles, and power-ups, making it an exciting activation tool for events. With endless runner and time-based levels, it blends classic gaming nostalgia with modern marketing, driving interaction through leaderboards and data capture.

Role

Branding, UI Designer, UX Designer, Art Director

deliverable

Branding, High Fidelity Prototype, Design & Direction

team

Date

2022

Introduction
context
methods
insights
creative direction
hand off
conclusion

project gallery

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