Del Corazón, a Latin-inspired frozen meal brand by InnovAsian Cuisine, celebrates connection through food. Rooted in Latin traditions where dinner is sacred, it offers fast, flavorful, and affordable meals that bring families together with ease.
UI Designer, UX Designer, Creative Director
Wireframes, Design System, HiFi Prototype, Development, Design & Direction
2024
InnovAsian Cuisine sought a website that extended Del Corazón’s brand identity while elevating its visual language to reinforce connection and warmth.
Del Corazón’s brand voice is vibrant, welcoming, and family-focused. Designed for busy parents, it balances warmth with lively energy, making mealtime feel joyful and effortless.
The project began with a creative brief defining objectives, success metrics, and audience. The brand guide was refined into a cohesive visual language, ensuring consistency. Developing the sitemap established a clear and intuitive information architecture and navigation, forming a strong foundation for the high-fidelity prototype that brought the brand’s warmth and connection to life.
Leading the creative direction, the team was guided to ensure the website fully embodied Del Corazón’s brand voice. From design execution to development, alignment with the creative brief was maintained, refining visuals, interactions, and animations to enhance the user experience while preserving brand consistency.
A comprehensive Design System was created, including branding assets, typography, color palette, UI components, and iconography. Close collaboration with developers ensured smooth animations and interactions, preserving the brand’s energy and user experience.
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